Andreas began his creative journey as a nightclub DJ, where he developed a sharp sense of rhythm and a knack for reading an audience. But it was film that truly captured his imagination. A 16mm course in Stockholm marked the beginning, and soon after, he moved to California to study Advanced Film Production at Orange Coast College.

The experience laid the foundation for his career in visual storytelling. Back in Sweden, Andreas began working as a First Assistant Director on TV commercials, while also directing music videos on the side. His distinct visual style and intuitive storytelling quickly attracted attention, leading to collaborations with prominent Scandinavian artists and frequent airplay on MTV.

As his reputation grew, Andreas signed with a London-based agent, which led to a range of international projects. Over the years, he has directed films, music videos, and commercials across the globe — from Brazil and Morocco to the Netherlands, China, Saudi Arabia, and beyond. These experiences have shaped his creative perspective, deepening both his visual language and his adaptability on set.

Andreas made a natural transition into TV commercials, earning a reputation as a visual and emotionally driven storyteller. Known for delivering impact in tight timeframes, he excels at drawing authentic, memorable performances from both actors and non-actors. A distinct sense of humor runs through much of his work, adding a layer of relatability and charm.

In addition to commercial work, Andreas has left a strong mark in short film. When Elvis Came to Visit (drama) and Good Advice (drama/comedy) have both screened at major festivals — including the 57th Berlinale — and received numerous awards for their storytelling and direction.

With a sharp eye for detail and a passion for meaningful communication, Andreas continues to bring stories to life with a blend of authenticity, visual precision, and humor.